More Double Take Advertising

I have written about “Double Take Advertising” (previously, previously). A friend of mine recently snapped this image, which, as far as I am concerned, is a sub genre: “Double Take WTF? Advertising”.

Forkables

The distinction is subtle; each triggers a double take, but in the latter case, one cannot help but wonder, “WTF?”

I am beginning to suspect that the deep thinkers responsible for this sort of packaging are banking on consumers taking two looks at it, then saying to themselves, “I have got to show this to the [wife|guys at the office|therapist],” thus securing a sale not based on the desirability of the can’s contents, but its humor value. These marketeers have not thought their cunning plan all the way through, however. They did not take into account: a) camera phones, or b) that this market has already been cornered by Mad magazine (Acrobat pdf, page 4).

Mondegreens

We’ll get to mondegreens, I promise.

I previously wrote that I collect mixed metaphors. I recently added another to my trophy case when a colleague told me that he did not want to be the one “crucified at the stake.” Holy crap, son, if you are crucified at the stake, you are having a seriously bad day.

I already knew of one cousin to the mixed metaphor – the malapropism, after Sheridan’s Mrs. Malaprop, in turn after the French phrase mal à propos, which translates to “inappropriate”, or “ill-suited”. One of my favorites is in Romeo and Juliet, wherein the Nurse, desiring conference with Romeo, says:

If you be he, sir, I desire some confidence with you.

To which Benvolio (Romeo’s pal) says, aside:

She will indite him to some supper.

My Liberal Arts degree is totally paying off…

A silly malaprop joke goes:

Jack was home from college for the holidays. One day he asked his less educated mother if he could tell her a narrative. His mother, not being used to such big words, asked him the meaning of ‘narrative’.

“A narrative is a tale,” Jack said.

That night, when going to bed, Jack asked his mother if she might extinguish the light. She wanted to know the meaning of ‘extinguish’.

“To put out,” Jack said.

A few days later Jack’s mother was giving a party at their home, and the cat wandered into the room. Jack’s mother raised her voice and said confidently, “Jack, take the cat by the narrative and extinguish him.”

Today I learned that the mixed metaphor has another cousin – the mondegreen. A mondegreen is a misheard song lyric or common phrase. Sylvia Wright coined the term in the 1954 essay “The Death of Lady Mondegreen”, in which she recounts a childhood memory of being read the ballad of “The Bonnie Earl O’ Murray”. One stanza of the ballad goes:

Ye Highlands, and ye Lawlands
Oh where have you been?
They have slain the Earl of Murray,
And layd him on the green.

Young Sylvia heard:

Ye Highlands and ye Lawlands,
Oh, where have you been?
They have slain the Earl Amurray,
And Lady Mondegreen.

We’ve all done this, or heard someone do it. The two most commonly known mondegreens seem to be from:

Jimi Hendrix’s Purple Haze, wherein:

‘Scuse me, while I kiss the sky

…becomes:

‘Scuse me, while I kiss this guy

…which is, appropriately, the title of a book devoted to the subject of misheard lyrics.

And from the Beatles’ Lucy in the Sky with Diamonds:

The girl with kaleidoscope eyes

…is heard:

The girl with colitis goes by

My current personal favorite is from Credence Clearwater Revival’s Bad Moon Rising, wherein:

There’s a bad moon on the rise

…is transformed into:

There’s a bathroom on the right

The site kissthisguy.com is the definitive repository, and columnist Jon Caroll has written seminal works on the subject, although he is breathtakingly guilty of using snowclones.

My rule with mixed metaphors, malapropisms and (now) mondegreens remains the same: in order to add one to my personal collection, I have to catch it “in the wild.” And while second-hand reports don’t count, a friend recently shared with me a lovely mixed metaphor from her own collection:

Don’t even get into that bag of worms.

Intriguing

So I just got a cat and, in preparation for her arrival, I went a little nuts on toys at the pet store. Assorted busy balls, fishing pole with feathered doodad, radio-controlled mouse, thing-on-a-spring and, of course, a laser pointer.

Good packaging catches your eye, draws you in, then instills in you the feeling that your entire life has been a mere prelude to this moment. YOU MUST HAVE THIS CONSUMER ITEM.

The laser pointer’s packaging wasn’t like that, but I found it very amusing all the same:

Miraclebeam Laser Pointer

How do you tell if a reptile is intrigued? Does it stroke its chin, musing? Does it produce a pipe, drawing on it in deep reflection? The answer is, “You just know.” Below is a comparison of a lizard prior to the introduction of a laser pointer, and after:

Intrigued Lizard

You just know.

Chess Champion Gary Kasparov Attacked by Flying Penis

There is officially no point in making shit up anymore.

I once wrote about Crossing Over, i.e., actions on the Internet having an effect on the physical plane. This is a little different. On December 20th, 2006, a CNET interview with Anshe Chung conducted in a Second Life venue was completely derailed by an assault of flying penises. It was very funny at the time, yes, because of all the flying dicks, but also because it pointed out the perils of counting on a virtual press interview to behave like the real thing. In other words, it was funny because it could only happen on the Internet.

That is until yesterday, when a real world meeting of Kremlin opposition activists led by Gary Kasparov was disrupted by an enormous radio-controlled flying cock. It was knocked out of the air quickly by a straight-faced security guard, who now has a unique item for his résumé. Kasparov, quick on his feet, restored order gracefully, remarking that the prank was “below the belt” and stating, “I think we have to be thankful for the opposition’s demonstration of the level of discourse we need to anticipate.”

Flying Penis Attacks Gary Kasparov

I am reminded of the (alleged) Chinese curse, “May you live in interesting times.” So much classier than, “May you be attacked by a giant flying wang.”

Movie Sequels In Which We’d Love to See Harrison Ford

In the spirit of McSweeney’s Lists, MrPikes proudly presents:

Movie Sequels In Which We’d Love to See Harrison Ford

  • Indiana Jones and the Last Will and Testament
  • Indiana Jones and the Endorsement of Affordable Term Life Insurance With No Medical Exam
  • Indiana Jones and the Quest for Cialis
  • The Old Indiana Jones Chronicles
  • The Lumbar Strikes Back
  • Blade Walker

See, it’s funny, ’cause he’s old…

Same Shit, Different Blog

I decided three years ago that I needed a blog. Prior to this, I had written several “articles” in HTML and published them to a section of the old site entitled “(r)Ant”. The reason I wanted a blog was to take advantage of the built-in archiving and categorization that blog software affords. I wanted to spend less time “coding” and more time writing.

I chose an open source package called bBlog. I hacked away at it until it looked and behaved the way I wanted, then started blogging. Subsequently, bBlog went tits up (sorry to get technical), and no one was writing bug fixes or adding new features. I knew that migrating from one blog package to another was going to be a huge pain in the ass, so I put it off. Recent problems compelled me to bite the bullet and invest the effort to switch from bBlog to WordPress and, as of this post, you’re soaking in it.

Cosmetically, you will notice few changes. I went from a three column layout (date, content, sidebar) to a two column layout (date + content, sidebar), which buys me a little more real estate in the content column. Everything else looks and behaves pretty much the same as it did before, except now I’m using software backed by a thriving developer community.

Doing the migration was an interesting exercise. Pretty much every web-related skill I’ve learned (HTML, PHP, SQL, Regex, Apache) was brought to bear, and the whole thing probably took 30 hours. If I had to do it again it would probably take half the time, eliminating the effort I expended going down blind alleys, and the like. So it goes.

If you access the blog via the RSS feed, please update the feed URL to the following, at your convenience:

https://www.mrpikes.com/blog/?feed=rss2

The old feed, however, will continue to work for a period of time.

Thank you, kindly.

Shit, It’s My 100th Post

After spending a couple of weeks thinking about a suitable entry for my 100th blog post, I ended up deciding just to play to my base and go with scatological humor. This weekend I saw the bottle depicted below:

Baby Faces

At a glance, I swore that it said “Baby Feces” (previously). And I’m starting to think it’s a new marketing strategy. Double Take Advertising.

GET vs. POST

I promise, this gets funnier.

When one develops a web form, like the MrPikes Contact Form, one chooses the means by which the form data will get from the user’s browser to the program on the web server that *does* things with that data – like sends an email, or writes a record to a database. One’s choices are GET or POST.

The GET method encodes the form data into the URL. If the MrPikes Contact Form used the GET method, the resulting URL would look something like this:

https://www.mrpikes.com/contact.php?name=Max%20Mosley
&email=max.mosley%40fia.com&subject=Stop%20Heckling%20Me
&message=You’re%20hurting%20my%20feelings.
&human=20&submit=Send+Form

You tend to see long, ugly URLs like this on sites that dynamically nail their pages together based on database queries.

The POST method passes the form data to the web server in a way that is invisible to the user, i.e., the values are not encoded in the URL.

Each method has its advantages and disadvantages, but the rule that I always follow is that if a user input the data, always use POST.

This is to prevent URL hacking, which amounts to replacing values in the URL manually, with potentially devastating security implications.

It can also be hilarious.

CNN has a beta program which enables visitors to create t-shirts from headlines, available for purchase. The developers went with GET, meaning that users can hack the URL and make t-shirts that say whatever the hell they like. Since the program is still in beta, you cannot actually order the t-shirts, but that hasn’t stopped Gawker, Fark and numerous other sites from having a field day with the program.

My own contribution:

It's Raining Men. Hallelujah.